We turn data,
technology
and a passion for sport into revenue
We help clubs and sports organisations understand their fans and decide with data.
We turn data,
Every seat is a data point
We bring tickets, season tickets, hospitality, sponsorship and events together in SmartVenue AI to see in real time what nobody sees today.
And every data point, a decision
SmartVenue AI forecasts demand for every match and proposes the price for every zone. The final word is yours.
See SmartVenue AI in actionOne model so the club works towards the same result
What we do
Data culture
Business, technology and digital
Innovation + AI as co-pilot
Cloud strategy
resultGrowing revenue
Why
A new value proposition
Higher profitability
Smarter decisions
A better fan experience
How · 1We elevate the fan experience
How · 2We turn data into knowledge
How · 3We accelerate innovation
We've been on all three sides of the table
The football business
More than 25 years leading the commercial business of Real Madrid, FC Barcelona and AS Roma.
Sales platforms
From Ticketmaster: what every ticketing platform promises and what really works on matchday.
Data and AI
At AWS, as Practice Manager for football, we worked with clubs in Europe, the Middle East and Africa. That knowledge now lives in SmartVenue AI.
Measured results
+41%
in revenue of FC Barcelona's commercial area in three and a half years, under Enrique's leadership
+57%
in ticket revenue at AS Roma between 2018 and 2021, leading its commercial business.
+69%
in ticket revenue at RCD Mallorca over three seasons, with EGC Sport and SmartVenue AI.
Five areas, one team accountable for the result
We work where the club's money is, from diagnosis to launch.
Digital strategy
Where to start, in what order and at what cost.
With AIIt spots where money is slipping away.
Revenue and pricing
More tickets sold, at the right price for each zone and match.
With AIIt forecasts demand and proposes the price.
Data, BI and AI
All the club's sources in one place, with no loose spreadsheets.
With AIAsk your data as you would ask your team.
Fans and CRM
Get to know every fan and talk to them about what interests them.
With AIIt warns you who is not going to renew.
Product and design
Websites, apps and sales in two clicks.
With AIPrototypes in days, not months.
SmartVenue AI at every step, with the club in charge
What takes months with spreadsheets, we solve in days.
Diagnosis
We see where money is being lost.
Solution
The option that performs best, with its cost and timeline.
Details
One place, with the KPIs that guide every decision.
Sales
Fewer steps, more tickets sold.
Experience
Dynamic pricing, mobile tickets and official resale.
Integration
Connected to your providers, scaling what works.
How our AI works
- The club decides.A person at the club always approves it.
- Clear limits.Maximum price changes and protected zones.
- Double check.A second model cross-checks every answer.
- Protected data.Nothing personal without the club's data protection officer.
To start without committing to a big project
360 AuditWhere your club stands in technology, data and sales, compared with the leading clubs.
BlueprintThe roadmap: what to do first, what it costs and what it returns.
AI RoadmapWhich uses of AI will bring your club the most revenue, and in what order.
Growth 90 DaysHow much you can lift sales and conversion in a quarter, and how.
From the stadium plan to the seat
Every unnecessary click is a ticket not sold
SmartVenue AI measures where every buyer drops off.
3D stadiumDynamic pricingOne-step paymentSimple offer
Where and how much?% drop-off
Details% drop-off
Pay% drop-off
%Conversion
Projects with a name and a result.
+69% ticket revenue in three seasons
With EGC Sport and SmartVenue AI since 23/24.
A new ticketing platform, a digital season ticket and a checkout that converts
>20%on desktop
>12%on mobile
Those who enter the checkout and complete the purchase.
FC BarcelonaCase summary
Revenue growth
In three seasons+41%in stadium revenue
Smartbooking30,000 seats reassigned per match
Commercial and digital strategyDynamic pricingSmartbooking
Stadium revenue grew by 41% in three seasons
A new commercial and digital strategy, a rebuilt online sales channel and Smartbooking to resell in advance the seats released by season-ticket holders.
Annual stadium revenue+41%
From 13/14 to 16/17.
A result of managing the stadium business as a whole: tickets, season tickets, tours, events and concessions.
We have sat in your chair.
We have run the commercial business of major clubs and worked at AWS and Ticketmaster. That is why we only propose what can be up and running this season. And we get it running ourselves.
Enrique GarcíaFounder and CEO
More than 25 years leading the commercial and digital business of clubs and companies such as Real Madrid, FC Barcelona, AS Roma and Ticketmaster. At AWS he was Practice Manager for football in Europe, the Middle East and Africa, with clubs from Europe's big five leagues.
LinkedIn
A first-class team on every project
Senior professionals from major clubs and technology companies. Only those each project needs.
- Ticketing and pricing
- Data and artificial intelligence
- Cloud development and integration
- CRM and digital marketing
- UX/UI, product and brand
- Sports law
What clubs ask us.
If yours isn't here, we'll answer it on the call. Book a call
Do we need to change ticketing provider or CRM?
No. SmartVenue AI connects to the sales platform, CRM, POS and access control you already have.
What is SmartVenue AI?
Our artificial intelligence platform for the club's commercial business: it connects your data, forecasts demand and proposes what to do.
What does AI decide and what does the club decide?
AI analyses, forecasts and proposes. Prices, offers and messages are approved by a person, within the limits the club sets.
How long does it take to see results?
Data connected within three months; demand forecasting and pricing between the third and sixth. With Growth 90 Days, results within a quarter.
What happens to fans' personal data?
No personal data is used without the authorisation of the club's data protection officer.
Do you only work with big clubs?
No. To start without a large project there are fixed formats: 360 Audit or Growth 90 Days.
Do you work outside Spain?
Yes. In Spain and Italy, and we work in Spanish, English and Italian.
How do we start?
With a 30-minute call: you tell us how your club sells today and we tell you where to start.
How much money is your stadium leaving uncollected?
In 30 minutes we tell you how to measure it and where to start.
info@egcsport.es
Direct call booking with Google Calendar will be added here. Pending