SmartVenueAI

The club's commercial brain

A dashboard tells you what happened. SmartVenue AI tells you what price to set, who to offer what to, and where the margin is leaking.

SmartVenue AI, home page with Venue, Sponsors, F&B, FAN360, Channels, Content&Media and Legal, figures and names blurred

From dashboard to decision

It works on the systems you already have. The difference is what it does with the data.

DashboardSmartVenue AI
FunctionReports and chartsAnalyses, decides with you and acts
Type of analysisDescriptive: what happenedPredictive: what will happen and what to do
How it is usedFixed panels you have to interpretQuestions in natural language, with the club's context
DecisionDoesn't decide, only showsRecommends, simulates and optimises
ActionsNonePrices, offers, staff and campaigns, always with the club's approval

Four AI specialists already working at a professional club

They are activated separately and share the same data. What one learns, the others benefit from.

Ticketing and pricing

The price of every match, before it goes on sale

It cross-references sales, buying pace, opponent, date and stock for each zone. It proposes the optimal price 14, 7 and 2 days before the match.

Questions it answers
  • Does lowering the price increase sales?
  • How much margin does each opponent leave?
  • What real effect does a discount have on conversion?
SmartVenue AI, Pricing Strategy: current price and AI-proposed price for each area of the 3D stadium, General Admission and Premium, amounts blurred
AI - Fan support

An assistant that answers at three in the morning and sells tickets

It answers in the club's app, in several languages and at any time. Connected to the CRM, it turns every enquiry into a sale.

AIClub assistant, online
Example
Are there still tickets for Saturday's match?
Yes, there are still seats behind the goal and on the side. Shall I help you buy them now?
And where can I park?
There is official parking next to the stadium. I'll send you the map with the best entrance for your gate.
View ticketsParking mapVIP experiences
AI, F&B and hospitality

The margin of every menu, before the match

It forecasts consumption for each match and calculates the cost and margin of every menu by zone.

Questions it answers
  • How many kilos of prawns do we order for the match against Real Madrid?
  • Which VIP zone leaves the most margin per cover?
  • What is the real cost of each guest?
SmartVenue AI, season-ticket Main KPIs: General Admission and Premium on the stadium plan, with figures and names blurred
Legal - Smart Contracts

Every deadline and every clause, with the rule that governs it alongside

It reads contracts, extracts clauses and dates, and warns you before anything expires. Every alert cites its rule: FIFA, UEFA, RFEF or LaLiga.

Control towerExample
Expires soon
Option to buy on a loanExercise period in the loan agreement
Review
Bonus for matches playedActive variable in the employment contract
In order
Loan quota for the seasonFIFA Regulations on the Status and Transfer of Players
Pending
Squad registration limit for the competitionRule to be verified before warning
SmartVenue AI, match sales simulation on the 3D stadium: free, sold and season-ticket seats day by day, with figures blurred
Sales simulation
SmartVenue AI, day-by-day sales: tickets sold each day up to the match and comparison with similar matches, figures blurred
Day-by-day sales
SmartVenue AI, Attendance: stadium gates and turnstiles by area, on the 3D map, figures blurred
Gates and turnstiles
And on the same data Fan360 Sponsors and activations Merchandising, Museum & Tour and Licensing

Sponsorship and digital marketing, on the same data

SmartVenue AI, Sponsors: sponsorship revenue, partners, contract expiries and funnel by season, with sample data and figures and names blurred
Sponsors
SmartVenue AI, Activations: timeline of what is planned, delivered and pending for each partner, with sample data and figures and names blurred
Activations
SmartVenue AI, Paid Media: investment, conversion and return of every Google Ads campaign per match, with figures and names blurred
Digital

SmartVenue AI screenshots with sample data. Figures and names blurred for confidentiality.

How it works under the hood

It reads the club's systems and returns decisions.

Club systems CRM and internal databasesTicket salesAccess controlF&B and shop POSERP and financePower BI
SmartVenue AI ConnectorsIngestion and integration Data HubA single version of the data SegmentationRegulars, VIPs, price-sensitive, at risk of not renewing ModelsForecasting, recommendation and simulation
Decisions Prices by zonePersonalised offersOperational alertsReports for managementAnswers for fans

AI with clear business rules

They were defined by the person who ran ticket sales at FC Barcelona and AS Roma. Every recommendation explains which data it is based on.

How it works

  • The club decides.A person at the club always approves it.
  • Clear limits.Maximum price changes and protected zones.
  • Double check.A second model cross-checks every answer.
  • Measured results.Every recommendation, against a control group.

In phases, without stopping the club's operations

  1. 0 to 3 months

    Connected data

    A single view of the fan.

  2. 3 to 6 months

    Forecasting and prices

    Prices and budget decided with simulation.

  3. 6 to 12 months

    The rest of the business

    SmartVenue AI as the club's decision centre.

Let's see it with your data

In 30 minutes we'll show you SmartVenue AI at work and what it could do at your club.

info@egcsport.es